Aroa Rodríguez, Marketing Manager at Realisaprint.es
Realisaprint.es is a 100% online print shop with a wide range of products, they work exclusively with graphic arts professionals and one of their goals is to offer the most competitive prices in Europe. Aroa Rodríguez, marketing manager, gives more details about the company and its participation in the next edition of Graphispag.
Realisaprint.es is a 100% reseller print shop, what can you tell us about it?
When we say that Realisaprint.es is the only online print shop 100% for resellers we mean that we are focused on selling exclusively to graphic arts professionals, printers and advertising agencies looking to offer printing services to their own clients.
On our website each account is manually validated, ensuring that prices and products are only available to those who have a validated account, i.e. professionals, thus ensuring that only resellers have access to our services and benefits, such as free and anonymous shipping.
You are characterised by very competitive prices. Are there any other factors that differentiate you from your competitors?
Our commitment to our customers is to offer the lowest prices in Europe. Thanks to our in-house production, we have total control over costs and as a result, we can offer very competitive prices.
Our main differentiating factor is not just about offering the lowest prices in Europe: it is also about giving our customers the ability to offer affordable prices to their own customers while maintaining a significant profit margin.
Do you offer a wide range of products, do you focus on any particular typology?
We do not have a specific typology. Our product range covers almost all printed products. From traditional printing, signage, merchandising, stand/POP products to textile marking and packaging, among others.
We can’t stop talking about sustainability. How do you apply measures for greater efficiency and respect for the environment?
Respect and consideration for the environment is one of the pillars of our value proposition and corporate identity. We integrate environmentally friendly practices in all our activities, seeking to optimise processes to reduce our carbon footprint. We opt for certified paper and environmentally responsible inks, thus ensuring a more ethical and sustainable production.
We also work with carriers that support environmental initiatives to minimise our impact during deliveries. In addition, internally, we carry out actions such as recycling and waste separation. We raise awareness of environmental protection, both among our employees and in the printing industry, through partnerships with organisations such as FESPA.
Realisaprint.es has been operating in the Spanish market for about a year and a half. What expansion plans do you have for the next few years?
Since our arrival on the Spanish market approximately two years ago, we have experienced steady and significant growth. In response to the needs of our customers, we have expanded our product portfolio considerably. In addition, we are proud to have been recognised at prominent industry events such as C!print, Digicom and, this year, Graphispag. This success is thanks to our dedicated approach to resellers, our competitive pricing policy and our strong commitment to quality and environmental sustainability in the online printing market.
What is new in the current product portfolio?
Our product range is constantly growing, with the following new products standing out:
- Printed books: we offer a wide range of personalised books. From comics, novels, art books to cookbooks, for example.
- Personalised tents: a tool used to promote companies at outdoor events.
- Ecological and mixed DTF foils, our latest addition to our textile marking range: the ecological foil to contribute to the care of our planet, and the mixed foil for hot or cold peeling.
- Personalised trophies: our new line of methacrylate trophies has 32 different models that adapt perfectly to every need and style desired.
You have already confirmed your participation in the next Graphispag. What are you planning to present?
We will be presenting a wide range of new products, but we would like to highlight two of them in particular. These two proposals are the result of a concentrated effort and represent the best of our work to date.
Our “Europe’s Lowest Prices” service: we will explain in detail our new and improved “Europe’s Lowest Price” service. If you find a cheaper offer, we match the price and lower it by 5% in a couple of clicks on our website.
Our new range of products: we want our customers to be aware of the new products we have available, such as books, tents, trophies and DTF prints. It’s a great way to share what we are offering and we hope our customers like it as much as we do.
Cristina Benavides, collaborator de Graphispag
