Attitudes of graphic companies to the challenge to be faced in the coming years

Several changes in technologies and society are leading to a rethinking of their activity and the dynamics in their relationship with their customers. Within this scenario, it’s essential to understand the sector’s moment in time, to acknowledge the situation and to draw the paths to facilitate an appropriate evolution to adapt and provide the service required by the new market dynamics. A review of the current and likely future data, accompanied by suitable attitudes in the foreseeable future, will establish the bases of the progress plan to guarantee what lies ahead.