Packaging, the silent salesman that’s always printed
Known as the silent salesman, packaging constitutes the final interaction between the brand and the end consumer before the decision to purchase. Although large distribution companies launch their own brands, they still need graphic communication, which is always embodied in physical and printed packaging. During the successive crises we’ve witnessed in our time, packaging has remained a kind of refuge-speciality for printers, as it’s an element that must always be physical and it can’t be digitised. However, printers must always keep track of technological innovation and the conditioning factors of the market, given that, when it comes to addressing their activity as packaging transformers in the European Union, there are numerous regulations that will affect their work.
Impulso/DiálogosKnown as the silent salesman, packaging constitutes the final interaction between the brand and the end consumer before the decision to purchase. Although large distribution companies launch their own brands, they still need graphic communication, which is always embodied in physical and printed packaging. During the successive crises we’ve witnessed in our time, packaging has remained a kind of refuge-speciality for printers, as it’s an element that must always be physical and it can’t be digitised. However, printers must always keep track of technological innovation and the conditioning factors of the market, given that, when it comes to addressing their activity as packaging transformers in the European Union, there are numerous regulations that will affect their work.
