“Digitalisation has broken the old paradigm in brand building”

Who among us has gone to a travel agency in the last year to buy a plane ticket? Who remembers looking for a job in the newspaper, consulting an encyclopaedia, developing a roll of film or renting a film in a video store? These changes are the result of the evolution of the consumer society and all that the emergence of the Internet entails. As Enric Jové, CEO of McCann…

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Natural and sustainable printed solutions for decoration

Did you know that printing can easily and quickly renew the look of walls and furniture? And how easy and quick is it to create personalised spaces and environments without building work that faithfully recreate all types of construction or decoration materials? Graphispag provided an insight into some of the trends and new graphic applications aimed at the interior design sector. Armando Mota, COO of Digidelta, Mimaki and decal, who…

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“Stop, think about your attitude and choose the best possible one for the moment”

How to face the future with optimism and enthusiasm Victor Kuppers, educator, lecturer and professor at the UAB and UB, at Graphispag gave the audience a good dose of energy and optimism. As the popular lecturer and professor acknowledged, the fact that physical contact was reestablished at meetings such as the last fair was already a cause for celebration. Here are his thoughts and inspirational quotes he had for the…

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Linerless: The labels of the future?

Linerless labels have been around for a long time, although their use is not widespread. The main reason why is that they don’t yet suit or meet the needs of many of the applications required by the current market, but they’re emerging as an option with multiple advantages over traditional adhesive labels. Graphispag, set to take place from 24 to 27 May at the Gran Via exhibition venue, will focus…

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