“Digitalisation has broken the old paradigm in brand building”
Who among us has gone to a travel agency in the last year to buy a plane ticket? Who remembers looking for a job in the newspaper, consulting an encyclopaedia, developing a roll of film or renting a film in a video store? These changes are the result of the evolution of the consumer society and all that the emergence of the Internet entails. As Enric Jové, CEO of McCann…