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Ángel Pérez

General Manager Marketing | Heidelberg
Ángel Pérez

Sessions

15:30h
Mesa redonda | Impulse/Dialogues

Packaging, the silent salesman that’s always printed

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01-10-2024 15:30 01-10-2024 16:30 Europe/Madrid Packaging, the silent salesman that’s always printed

Known as the silent salesman, packaging constitutes the final interaction between the brand and the end consumer before the decision to purchase. Although large distribution companies launch their own brands, they still need graphic communication, which is always embodied in physical and printed packaging. During the successive crises we’ve witnessed in our time, packaging has remained a kind of refuge-speciality for printers, as it’s an element that must always be physical and it can’t be digitised. However, printers must always keep track of technological innovation and the conditioning factors of the market, given that, when it comes to addressing their activity as packaging transformers in the European Union, there are numerous regulations that will affect their work.

 Impulso/Diálogos
Tue 1 15:30h - 16:30h Impulso/Diálogos
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