Guillermo Rubio

Creative Director | Rubio & del Almo Murcia, Spain
Guillermo Rubio

Biography

He has directed the studio Rubio & del Amo since 2014. A studio focused on the creation and management of brands, campaigns, books, packaging, and other objects designed as communication solutions through design and creativity.

Sessions

11:05h
Mesa redonda | Impulse/Dialogues

From the Idea to the Product: The art of printing in the digital age

Víctor Palau Torres
Víctor Palau Torres Gràffica Director and editor Moderador/Presentador
Guillermo Rubio
Guillermo Rubio Rubio & del Almo Creative Director Speaker
Jesús del Hoyo
Jesús del Hoyo Col·legi Oficial Disseny Gràfic Catalunya Dean Emeritus Speaker
Josep Amat
Josep Amat Vanguard Grafic Commercial advisor in graphic projects Speaker

02-10-2024 11:05 02-10-2024 11:50 Europe/Madrid From the Idea to the Product: The art of printing in the digital age

An event during which we’ll explore the thrilling process of transforming a creative idea into a high-quality printed product. This debate, chaired by Víctor Palau, editor and director of Gràffica, will feature Jesús Del Hoyo, dean emeritus of the Graphic Designers’ Association of Catalonia, together with a leading designer and a renowned printer (both to be confirmed). We’ll address crucial issues such as the devotion of printers and the care they take to transfer designers’ ideas to the printed item, creating products that excel in a highly digitised market. We’ll analyse the differences between offset and digital printing and the various kinds of current-day digital printing and their respective benefits and drawbacks. We’ll also discuss the importance of paper finishes and supports in large projects and we’ll predict the future of the printing industry: Where are we headed in the coming decades? What are designers looking for and what should they bear in mind when Impulso/Diálogos

Wed 2 11:05h - 11:50h Impulso/Diálogos
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