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Sandra Mercé Ferrer

Marketing & Communication Manager | Vanguard Graphic - Dilograf Labels Barcelona, Spain
Sandra Mercé Ferrer

Biography

With experience in marketing and sales departments, we have positioned the company as a leader in sustainability. Through marketing strategies, we have led product innovation. I have been responsible for implementing the Digital Strategy to drive the group's digital transformation, leading innovative strategies to enhance the brand's visibility and impact in a competitive environment.

Sessions

13:35h
Mesa redonda | Impulse/Dialogues

Towards sustainable printing

Maica García
Maica García Newspackaging Editor Moderador/Presentador
Sandra Mercé Ferrer
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Camil Castellà
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Claudia Mustera Mallol
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David Matamala
David Matamala Faca Packaging Marketing & Communication Speaker

02-10-2024 13:35 02-10-2024 14:20 Europe/Madrid Towards sustainable printing

Measures to promote sustainability and the circular economy by means of eco-design will be combined with digitisation and industry 4.0 to secure more efficient production.

Synergies between suppliers, manufacturers and designers to implement eco-design:

- Keys to green printing, digitisation, energy efficiency and the implementation of measures to drive the circular economy.

- Optimising design with production, transport, recycling and reuse in mind.

- Digital printing, personalisation and reduced print runs/waste.  

Sustainable printing solutions to reduce the carbon footprint:

- Machinery, materials, vegetable-based inks and digital tools that help to reduce CO2 emissions.

- Solutions geared towards commercial printing

- Solutions geared towards packaging

 Impulso/Diálogos
Wed 2 13:35h - 14:20h Impulso/Diálogos
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