Track: Packaging & Labelling

Find out how artificial intelligence adapted to the graphic arts and personalisation industry can transform your daily tasks with advanced applications and tools to maximise quality and productivity.

Session coordinated by AEBRAND and IPMARK magazine where printing will be valued in brand building, management and activation, based on the explanation of practical cases and results obtained.

Known as the silent salesman, packaging constitutes the final interaction between the brand and the end consumer before the decision to purchase. Although large distribution companies launch their own brands, they still need graphic communication, which is always embodied in physical and printed packaging. During the successive crises we’ve witnessed in our time, packaging has remained a kind of refuge-speciality for printers, as it’s an element that must always be physical and it can’t be digitised. However, printers must always keep track of technological innovation and the conditioning factors of the market, given that, when it comes to addressing their activity as packaging transformers in the European Union, there are numerous regulations that will affect their work.

Once the apocalyptic visions about the end of the “book” have been put to one side, this round table will discuss the current state, health and co-existence or otherwise of editorial design, the book and the magazine in the physical and virtual environments. 

Panel discussion in the fair’s Impulso-Diálogos area on digital printing applications in the manufacturing industry that will feature the participation of representatives of the Design Institute of Spain (D!OS), graphic technology suppliers, industrial designers and companies from different sectors of activity that use printing in their production processes.  

The personalisation of spaces is one of the macro-trends in interior design to be found around the world. Digital printing has become an invaluable tool enabling design professionals to undertake unique and exclusive projects. At this table we’ll bring together interior designers with experience in the use of these solutions who’ll tell us  about the new demands for customisation in their designs, the most innovative industrialists in the development of digital printing technologies for the decoration sector and companies at the forefront of these solutions in their products. Chaired by: Pilar Marcos, director of the Diseño Interior magazine.